From Radio Insight

Radio Disney will launch Radio Disney Country, a modern, multi-platform country music-focused network for families, this fall. It was announced today at CMA Fest by Phil Guerini, Vice President, Programming and General Manager, Radio Disney, who was accompanied by country music’s youngest rising stars Hunter Hayes, Maddie & Tae and Kelsea Ballerini. The 24/7 network will feature chart-bound young artists and today’s biggest country hits, including Florida Georgia Line, Hunter Hayes, Maddie & Tae, The Band Perry, Kelsea Ballerini, Thomas Rhett and RaeLynn.

Country music continues to grow in popularity among tweens and teens. As a trusted name in family entertainment, Radio Disney is delighted to introduce a new music outlet dedicated to country music and expand upon the engaging content we successfully deliver through Radio Disney’s multi-platform network,” said Guerini.

The channel launch will coincide with the 2015 Country Music Association Awards in November and will live on the Radio Disney App, as well as on third party digital platforms. Multi-platform offerings will include music videos, in-studio interviews and performances.

“I am so excited about Radio Disney launching a country channel,” said Ballerini. “It’s so cool to get a new generation and a new group of ears on my music…and all of the awesome music coming out of Nashville. I think it will be great for the format, it’s been great for me, and I’m hopeful to do more with them in the future.”

Radio Disney Country is produced by Radio Disney, a multi-platform music brand known for introducing new artists and playing the music of many of today’s most popular young artists, including, Ariana Grande, Taylor Swift and Shawn Mendes. It is widely recognized by the music industry as an influencer to drive music awareness and is among a select group of mainstream radio stations tracked by Billboard and Mediabase music panels. Radio Disney’s Top 40 playlist is driven by listener requests and represents major label recording artists, including One Direction, Katy Perry, 5 Seconds of Summer, Fifth Harmony and Demi Lovato. Billboard magazine has also twice cited Radio Disney in its “Maximum Exposure” list, which names the Top 100 ways to get music noticed. Radio Disney reaches millions of listeners each week across its national feed originating from Los Angeles, RadioDisney.com, Sirius XM satellite radio on channel 79, HD Radio, ShowMobile, Aha Radio, Slacker, TuneIn, iTunes Radio, and the Radio Disney iOS and Android Apps.

Radio Disney Country will be more than just a 24-7 radio network. It will be a radio brand. When Radio Disney Country launches this fall it will be on over 500 radio stations across the United States. The flagship station that will launch the new Radio Disney Country branding will be WBCT Grand Rapids. Radio stations under the Radio Disney Country brand can use any name they want Wolf, B, Hawk, Cat Country etc as well as just use frequency and call letters to brand their station.

Imaging wise, the Radio Disney Country network itself will use Imagio and | Audio Architecture for sweepers and promos, and a masivv custom jingle package produced by Zone Radio Imaging, just like it’s CHR counterpart which airs on over 3500 radio stations as a brand rather than a network. As part of the new Radio Disney Country branding, radio stations can use any jingle package and imaging library they want.

The new Radio Disney Country branding is flexable. Every Country station’s music selection will be different. Most of the radio stations that will launch Radio Disney Country will be CHR intencive, playing music that’s younger and sound like today’s music, and using jingles and imaging libraries that are used on both CHR and Country stations. Others will be Hot AC intencive, meaning that the jingles and imaging won’t be hard hitting like the Country radio stations with a CHR presentation. The music Hot AC Country stations play sound like today’s music, but not as hevy and younger.

If you want to air the new Radio Disney Country branding, just follow the mediabace Country music charts and decide whether the imaging on your station will be CHR intencive or Hot AC intencive. That’s about it.

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