NEW YORK (AP) — Nickelodeon is getting into the radio business.
The children’s entertainment network has joined forces with Clear Channel Media and Entertainment to create its own station on Clear Channel’s online iHeartRadio.
Nick Radio launched Monday with “The Way” singer Ariana Grande — also star of Nick’s “Sam & Cat” — as featured guest DJ, along with another Nickelodeon act, Big Time Rush.
With its entry into radio, Nick Radio will provide some competition for Radio Disney, Disney’s terrestrial and Internet radio stations. Like Radio Disney, Nick Radio will feature kid-friendly Top 40 music, stars from its network and celebrity interviews.
Besides iHeartRadio, it will also be on Nickelodeon’s own website.
Needliss to say, competition has arised. This new localized branding has been launched on over 1500 CHR stations, using their own name and imaging.
The flagship internet radio station itself uses Sticky FX Brain freeze and CHR volume 1 for production, and TM Studio’s Complete Hit Radio jingle service as it’s jingle package.
All of Nick Radio’s liners contain Nickelodien’s heritage instrumental logo. Nick Radio’s jingles, however uses the Z100 logo.
If your a CHR station, especially if your a CHR station playing artists like One Direction, Fifth Harmony, Bruno Mars and Pitbull, you might want to keep your playlist teen oriented, and as always, make your imaging stand out from the competition! And make sure that your station plays the newest stuff first. CHR radio can learn from Nick Radio.