There is a new network in town as Radio Disney CHR branding goes away in favor of a brand new CHR network created by Westwood One called Hits Now!
Here is all the info about the new network.
HITS NOW is Top 40 for the 21st Century! The best of pop, urban, alternative, hip-hop, and rock music – all packaged with an upbeat attitude. It’s the ultimate mass appeal, high-impact format, playing the most popular hits, packaged with imaging that captures a youthful spirit.
As you can tell, Westwood One created a teen oriented CHR format that has been in the works for over 2 years. This network is now on the air and is on all CHR stations that were previously under the Radio Disney handle.
The network uses Short Bus Radio CHR and stations can localize the imaging however they want.
I’m hearing Hits Now! on most of the CHR stations owned by Cumulus and I can say that this new venture is worth airing.
Contact Westwood One now to air Hits Now! in your market. Find out what 3000+ stations already know about the new network. Lock Hits Now! on your station now before the competition does!