This is just my own opinion, so take it with a grane of sault. Luckily, this will be a good opinion.
With new artists popping up in the music seen allot from the UK, some from Europe ETC, we’re starting to see a new jingle trend in recent years that takes jingle companies from the UK and Europe across the pond to the United States.
This is actually a good thing. Although most if not all radio stations in America use American jingle companies, I like the idea of using jingle companies from other countries.
Companies like SOB and Pure Jingles in Europe, and Wise Buddah and Ignite Jingles in the UK really make great jingle packages and imaging libraries that actually fit the playlist of a tipical AC, CHR, Christian or Hot AC station.
So is it wrong to get other countries jingles on a station in the United States? My opinion is that not only is this a good thing, but I highly encourage it. So the answer is no, it’s not wrong. In fact, it could start a new jingle and imaging trend here 3-5 years from now.
Here are the links again. Radio stations everywhere should look into this, especially if your a station in America airing formats such as AC, CHR, Country, Christian, Classic Hits and Hot AC.
Everybody already knows about Ignite Jingles, so that link is excluded from this list.
European jingle companies.
I hope you enjoy and you air these companies on your station today!
Again, take this opinion as a grain of sault. But I highly encourage all of these jingle companies. I love their work.