No sooner did Dave Meffert, founder of Short Bus Radio leave TM Studios and Short Bus Radio on Friday afternoon comes word that Westwood One has added Short Bus Radio to it’s line-up.
From All Access.
WESTWOOD ONE has signed a multi-year extension with imaging service SHORT BUS RADIO, which is a collective brain trust of major market producers and audio contractors who provide radio imaging, programming, and production elements to 400+ stations across 12 formats. Under the new agreement, WESTWOOD ONE will manage advertising sales for all Short Bus production and imaging libraries.
“PAUL and MIKE, with their team, have created a tremendous business by helping countless stations and managers stand out in the market with terrific sound,” WESTWOOD ONE COO CHARLES STEINHAUER said. “It is a pleasure to continue this partnership and we look forward to growing it over the years to come.”
“We are so excited to continue our relationship with WESTWOOD ONE,” SHORT BUS RADIO CEO/Pres. PAUL BAHR said. “Business is about relationships, and we value our partnership with WESTWOOD ONE and all that we have accomplished together. We are honored to be part of the future at WESTWOOD ONE.
Also, Wise Buddah, who just signed multi-year deals with radio station owners in the united states earley this week just found a US distribution company to syndicate it’s jingles.
This just in to the newsroom.
New York, NY – August 9, 2015 – AdLarge Media has signed on as the exclusive U.S. radio distributor and national ad sales partner for Wise Buddah Jingles, the internationally acclaimed jingle and music imaging service. Wise Buddah has worked with some of the world’s leading radio brands, including BBC Radio, Virgin Radio, and SKY Radio, and makes its U.S. debut with stations in Sacramento, Spokane, and Milwaukee.
Wise Buddah Jingles specializes in the production of jingles and ID’s across the Hot AC, AC, CHR and many other formats. The twenty-one year old award-winning company has been recognized with a Sony Gold Award and two Gold Awards at the NY Festivals.
Wise Buddah Jingles’ unique sound and great customer service made a huge difference in the sound of our radio station,” stated Brett Andrews, Program Director, WRIT, Milwaukee.
“Wise Buddah Jingles will help our affiliates grow their brands by strengthening their sonic signature locally,” noted Jessica Sherman, Senior Director, Affiliate Marketing, AdLarge Media. “It’s exciting to bring such a superior quality of jingles to the U.S. marketplace.”
So this week was filled with big imaging and jingle news. Dave Meffert leaving TM Studios completely to joine Wise Buddah as it’s VP of content, Ad large Media distributing WB jingles in the US and Canada, and Short Bus Radio has found a new home in Westwood One.
Something tells me that things will become different for all parties once the dust clears. All I can say is whether you use IMGR, Wise Buddah jingles, or Short Bus Radio, know your going to create great imaging for your radio station. All thoughts and prayers go to WB, Short Bus Radio, Westwood One, and Ad large media as they make the transition. Hears to new imaging in these last months of 2015 and beyond!