Grand Rapids, Michigan. Press release: October 5, 2015. The radio world has welcomed a new jingle company during The Imaging Days 2015. Introducing… Spine, founded Anthony Timmers and Jean-Paul van Druten.

Over the last couple of years this duo has worked for several strong brands around the world including NRJ, Radio 538, Warner Brothers, MTV, Sky Radio, BBC Radio 1 and WKTU and many, many more. As of October 5th 2015, they combine their forces in the new jingle company Spine.

Anthony Timmers: “The origin of jingles is fading more and more. With Spine we bring back the original structure, combined with contemporary sounds and production styles. But also our workflow has completely changed. Spine is creating the “Spine Backpack”: a database consisting of a wide variety of ’now sounding’ jingles. With our concept “Rethinking Jingles” we also provide more sustainability of our cuts, there’s a clear production link to the playlist – but will not have sound-a-likes as result. So in terms of jingles: we got your back!”.

Jean-Paul van Druten: “Exactly! :-)“.

On the introduction of the company can be heard and viewed again, of course lots of new productions can be found on the site also. Also via Twitter (@spinejingles) and Facebook (/spinejingles), Spine will be giving updates.

Any radio format can use Spine. The site itself launches at 6:00 PM tonight. Spine’s jingles can be customized with any logo.

So whether your format is CHR, AC, Christian Radio or Country, you’ll sound amazing with Spine.

Here’s the Spine website.

Spine can do a custom package for your station. Or, you can get a resing from any of Spine’s jingle packages on the site.

Welcome Spine to the world and get the sound of Spine on your radio station now!

I’ll be doing a review on this new company. You’ll find that review in the next post.