Imagine a country music station not tied down to any of the regular country radio procedures: It can play traditional country; pop-country; album cuts; new artists; old artists. Even Taylor Swift

Therein lies the secret weapon for Radio Disney Country, a Radio Disney spin-off that launches tonight coinciding with ABC’s Country Music Association Awards. (Both properties share Disney as a parent company.) The station, aimed at a general family audience and also teens and millennials, plans to launch into the competitive country radio arena by simply playing everything

Specifically, the station will have a 60-40 split of music. Sixty percent will be popular artists such as Florida Georgia Line, Luke Bryan and Hunter Hayes. The rest will spotlight up-and-coming young artists, from Maddie & Tae to RaeLynn and Dan + Shay, plus singers that teens might be familiar with from TV, like Cassadee Pope from “The Voice” and Scotty McCreery of “American Idol.” At the same time, the station will play Taylor Swift’s music, even if it’s from years ago when she was still a country artist. Plus, it won’t shy away from songs like “Something Better” by electro-dance producer Audien…because the track features Lady Antebellum, a country group

[For Kelsea Ballerini, Taylor Swift comparisons used to be a liability. Not anymore

Phil Guerini, Radio Disney’s vice president of marketing, says that’s exactly how executives hope to define Radio Disney Country: Lack of definition of genres. While that idea may upset purists, Guerini says that will be a major benefit for the listeners who are already accustomed to different genres

“Even country music fans don’t purely listen to country music,” Guerini said. He noted that as the country format has embraced to have a more pop and rock-leaning sound, some of the audience (particularly the younger set) won’t seem that surprised to hear songs from a pop artist on a country station

Radio Disney Country, which like Radio Disney is available to local radio stations nation wide and on digital apps, is a natural evolution for the parent company, given that ABC is the home to programming such as the CMA Awards and primetime drama “Nashville.”The Disney Music Group even used to own Nashville-based Lyric Street Records (which has since shuttered). So the idea for a Disney country-themed station, which has been in the works for about two years, is on-brand

Radio Disney Country stations across the United States and Canada will be able to keep their playlist, programming, station name and imaging, including all jingle packages and services pryer to the local brand announcement this summer

Be prepared to air music that’s even younger than ever

Over 3500 radio stations will be launching the hole branding at once. WBCT Grand Rapids is the flagship station

If you need any imaging package ideas incase you need to change your imaging after the launch, I would recommend these services I’ll just list them here, no links as you can find them in the Country, Imaging and jingles tags on this blog

Country Splat! Dave Meffert voices this service You can use him as your signature voice or use your own voice talent. Honestly, I would stick with Dave Meffert as he’s a good fit

360 Country Jingle and branding service from TM Studios

IMGR Country even though the demo isn’t on the main IMGR site yet, the new jingle and imaging service itself has finally launched and is now available. The service is already customizable with your own voice talent. Plus the jingles are 100% in line with today’s country programmers

Short Bus Radio they have a country imaging library. Just because Dave Meffert no longer creates stuff for short bus radio doesn’t mean that they stopped updating the library

Reelworld One and Production Vault are 2 more good choices

If I had to pick something, My top 3 would be Country Splat! IMGR and 360. All other libraries will fit the station as well, but not as flexible as the top 3

As noted, Reelworld, TM Studios and Wise Buddah are providing the jingles and imaging for the new venture. Even Zone Radio Imaging is apart of it!

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